The purpose of this brand campaign, in which Studex participated, was to highlight not only the top quality of consumer brand products, but also the service excellence of medium-sized retail and trade businesses. We announced the campaign here in our Trend Blog as well as on Twitter and Facebook.
When Sandra Kinder, Watches & Jewelry editor-in-chief at “markt intern”, arrived at our European headquarters in Eckental near Nuremberg for the official award presentation, she was all smiles. The “markt intern” publishing house had organized the brand campaign throughout its various categories—encompassing a multitude of specialty retail and trade publications. Studex succeeded in securing the marketing award for the watches and jewelry industry.
In previous years the marketing award had always been given to retail stores, for example for an incredible window display or successful marketing letter. Studex is the first manufacturer to be presented with the award. Additionally, “markt intern”‘s seven-member judging panel for the first time recognized “exceptional social media activities” with its selection.