Life Is Colorful
In their Brand Book, Baselworld quotes Frank Maier, managing director of exclusive jewelry brand Leo Wittwer, regarding the jewelry trends 2014 as follows:
As the world emerges from the financial crisis, I believe ladies will wish to reflect a brighter, more cheerful outlook. As a result, we will see an increasing use of color—whether that is in finishes or colored stones—to enliven and brighten fine jewelry.
So get ready for some color!
“Radiant Orchid” or Purple It Is
While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,
said Leatrice Eiseman, executive director of the Pantone Color Institute.
An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society. An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.
Pantone believes that this color trend will be ubiquitous in fashion, beauty, and interior design. We’ve spotted examples of this trend at the international watch and jewelry shows, Inhorgenta Munich and Baselworld, this spring.
Tanzanite — at the Core of the Jewelry Trends 2014
Tanzanite is very much on trend, as well as an extravagant classic.
Paul Wild presents a wide range of jewelry-grade tanzanite stones in all sizes at Baselworld 2014. In addition to sets for earrings and cufflinks, the stones on show include a 14.56 carat drop-shaped tanzanite with a clear “radiant orchid” center. Tanzanites were first discovered in 1967. Their value is continually increasing, since the source for this stone in Tanzania is said to be almost exhausted. Paul Wild also shows rubellites, which are another example of this year’s color trend.
Tanzanite is clearly at the core of this year’s color trend in jewelry. We will see purple in many shades and variations as well as other matching tones throughout 2014.
Studex presents their Purple Collection in a palette ranging from rose to fuchsia to purple, featuring alexandrite, amethyst, tanzanite, and other stones.